Thus, all other virtual content providers targeting consumers within the European Union have to introduce a 14 day return policy for their goods.įor the purposes of the CRD, consumers are private persons who are acting outside any trade or business. Consequently, all virtual content providers targeting European consumers have to comply with its regulations, including the introduction of a 14 day return policy also for virtual goods. Yes! The CRD applies in all European member countries. 2ĝoes this also apply to other virtual content providers? No questions asked.Ĭonsequently, Apple’s new return policy is not really a surprise. The most important obligation was a revised “right of withdrawal”, which now explicitly includes virtual goods.Īs a basic principle, the “right of withdrawal” allows a consumer to withdraw their contractual statement within 14 days after the purchase – without any obligation to give any reason. The CRD has introduced several new obligations which affect publishers of apps, digital games and all kinds of digital content. As of June 2014, all European member states had to implement new consumer rights regulations based on the European “Consumer Rights Directive” (CRD). Apple is implementing the legal requirements which have applied throughout Europe for about half a year.
Are consumer rights the next big thing coming from Apple? What is the motivation for this move? What exactly is covered by the users’ right to return their virtual purchases? And what are the consequences for other providers of virtual content, such as games, apps or digital media? 1 Why has Apple introduced a 14 day return policy?īecause it is EU law. European users can now “return” their iTunes purchases within 14 days for any reason – or for no reason at all. Apple has recently changed their refund policy for virtual items.
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